Amazon’s streaming service, Prime Video, has been growing in popularity over the years, but it still lags behind competitors like Netflix and Hulu. One reason for this could be Amazon’s company culture, which may be hurting its streaming business.
Amazon is known for its intense work culture, where employees are expected to work long hours and prioritize the company above all else. This culture has been criticized for its impact on employee well-being, with reports of burnout and high turnover rates.
This culture may be affecting the quality of content on Prime Video. According to a report by The Information, Amazon’s content team is understaffed and overworked, leading to a lack of focus and direction in the company’s content strategy. This has resulted in a mix of hit shows and misses, with no clear brand identity or consistent quality.
In contrast, Netflix has a reputation for investing heavily in its content team and giving them creative freedom. This has resulted in a strong brand identity and a consistent stream of critically acclaimed shows and movies.
Amazon’s company culture may also be affecting its ability to attract top talent. According to a survey by Blind, a workplace transparency platform, only 38% of Amazon employees would recommend the company as a place to work, compared to 81% of Netflix employees. This could make it harder for Amazon to recruit the best writers, directors, and actors for its shows.
Furthermore, Amazon’s focus on data-driven decision making may be limiting its ability to take creative risks. According to a report by The New York Times, Amazon’s executives rely heavily on data to make decisions about which shows to greenlight and how to market them. While this approach can be effective in some cases, it may also lead to a lack of innovation and a reluctance to take risks on unconventional ideas.
In conclusion, Amazon’s company culture may be hurting its streaming business by affecting the quality of its content, its ability to attract top talent, and its willingness to take creative risks. If Amazon wants to compete with Netflix and other streaming services, it may need to reevaluate its work culture and invest more in its content team.