.
Yes, campaigns are indeed turning to Spanglish in an effort to attract younger Hispanic voters. By using Spanglish, campaigns are able to tailor their messages to the Hispanic youth demographic and be seen not just as speaking their language but also speaking their culture. Spanglish draws attention to the campaign’s core messages and serves as an effective way to engage the audience, as it demonstrates an understanding of the unique culture and values of the young Hispanic population. Campaigns are also reaching out to young, bilingual Latino influencers to spread their messages and connect with the youth voting bloc.
