The Biden campaign is reportedly exploring the possibility of joining the Chinese-owned social media platform TikTok, just months after the United States federal government restricted federal employees and contractors from using the app over security concerns.
According to a report in Axios, the campaign is closely studying how TikTok works and mapping out different approaches it could employ if it decides to join the popular platform. The campaign is believed to be considering using TikTok to engage young voters and deliver content tailored to them that could effectively promote the Biden-Harris administration’s message.
Vice President Kamala Harris has reportedly been involved in the discussions and is reportedly eager to ensure the Biden-Harris campaign reaches young Americans with its message.
If the campaign decides to join TikTok, it is expected to involve hundreds of staff, dozens of partnerships, and millions of dollars.
