The holiday shopping season might be off to a slow start this year due to uncertainty from the COVID-19 pandemic and the slow economy. Many consumers are cutting back on spending and are less likely to buy non-essential items. Additionally, the lack of large in-person gatherings or traveling has led to many consumers delaying or avoiding buying gifts for those they would normally buy for. Retailers are trying to get people to shop early by launching discounts and deals. However, with the economic uncertainty, many people may be hesitant to buy right now. In order to get shoppers motivated, many stores have shifted to online shopping and contactless payment options to try and make the process easier and safer.