In response to increased competition from other streaming services, Warner Bros. has dropped the price of its Max subscription with ads to $7.99 a month. The subscription previously cost $10.99, and the drop is a move to make Max more competitive with similar services like Netflix and Disney+.
Max will now offer a lower price point than Netflix’s basic tier ($8.99 a month), and a comparable one to Disney+’s ($6.99 a month). This change is reflective of the intense market competition, as streaming services battle for consumer attention and loyalty. Warner Bros. said that this new pricing structure was designed “to meet the demands of today’s consumers who want more flexibility”.
The streaming wars have become increasingly important as more consumers are turning to streaming services amidst the coronavirus pandemic. Companies are taking steps to make their services more attractive to customers, and Warner Bros. is hoping that this price drop will allow it to stand out from the competition. The company also announced that its new deal with Amazon Prime Video will make Max available to some Prime subscribers for the discounted price of $5.99 a month.
Warner Bros. is clearly looking to capitalize on the streaming boom, and this newfound flexibility may be just what it needs to stay ahead of the competition.